Community service can be a vital marketing tool, but be selective in how you invest your time and dollars. More
The workplace has come a long way thanks to technology ó or perhaps in spite of it. Cell phones, e-mail, and software help people stay connected, with immediacy, but is it all it's cracked up to be? More
Few forms of marketing have more credibility than testimonials, particularly when they're delivered by clients on behalf of a remodeling company that spent weeks or months in their kitchen, master bedroom, or other personal spaces. Todd Polifka calls these people "advocates," and he says their first-hand recommendations are so powerful that "you would be crazy not to go with them. They're kind of a walking infomercial." More
