Service and structure help to nurture relationships with long-term clients who keep coming back to Mitchell Construction for their remodeling work year after year. More
Homeowner seminars offer a way to position yourself as an expert and to boost leads as well. More
For Massachusetts remodeler Tom Mitchell, keeping his company healthy in a slow economy has meant expanding into both new markets and existing markets he had not previously tapped. More
After building his vacation home, Tom Mitchell, owner of Mitchell Construction, in Medfield, Mass., wanted to take a month off and still be able to return to a thriving business. More
According to experts, how much to spend on advertising can range from 2% to 16% of gross revenue depending on where you put your dollars ó print, yard signs, Internet, TV. Knowing where to advertise means knowing which market to target, what differentiates your company from another, and what type of work you do best. Figuring all that out, of course, costs money. More
Production goes from sales through the last check or warranty item. More
Twenty years ago, whenever I told a group of remodelers to budget for staff education, a hand would invariably rise, followed by this objection: “But if you educate your employees, they'll just use it to compete against you when they leave.” I am happy that I have not heard that refrain for years. More
For the first week of October, I found myself working shoulder to shoulder with nine of my competitors and hundreds of trade contractors I'd never met. The job? Tear down a house and build a new one in less than five days. It was simultaneously an act of insanity and one of the greatest experiences of my life. More
The report followed with a list of company values and D&B's pledge that “all our activities and decisions must be based on, and guided by, our values.” More
