Shortly after launching Thomas Pruitt Builders in 2003, Tom Pruitt started work on “The Sunrise,” a newsletter intended to introduce his company to 200 or so past clients from a previous employer. “A newsletter sounds great in theory, but it took a lot to put together,” says Tammy Morris, office manager of the Charlotte, N.C., company. Even with the help of a graphic designer, Morris and Pruitt spent months writing copy and reviewing drafts. More
