Do something new and you become new. For a business, what that means is that new geographies, new products or services, new customers groups, or new skills and expertise can infuse the owner, and the business generally, with the energy that seems to be missing. Examples of companies that left their comfort zone include Starbucks, for instance, which set out to translate its core business (coffee houses) into a range of products, and The Gap, which moved from an affordable clothing retailer to a range of brands of targeting different customer segments. Read More