A few negative reviews online can nullify all the marketing dollars you're spending. That's why you need an online review strategy. More
Women often control the home improvement purchasing decision. Salespeople ignore that fact at their peril. More
Empower customers by presenting several solutions to their home improvement problems. More
The sudden demand for a drop in price can throw a salesperson off course. But that's where real selling begins. More
Here are nine of the best products for transporting and organizing your gear More
Over the past decade or so, a revolution of sorts has been occurring within the... More
An affordable upgrade that will 'pop' in backyards or on top of decks or patios. More
In mid-October I attended the Remodeling Show in Chicago. Among the exhibitors were a number of tool companies and I shot video of some of their tools being demonstrated. More
Recently my Chicago-based construction company renovated a second-floor apartment... More
It can help salespeople to know where the lead came from. Or, in some cases, it can cause them to take that appointment less seriously than they should. More
