Michigan

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15 Calls a Day: a Self-Generated Lead Program Made Simple

One month a year, this Michigan home improvement company puts its sales reps on the phone to past customers. More

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Happy Wife, Happy Life: Successful Selling Acknowledges Gender Difference

Women often control the home improvement purchasing decision. Salespeople ignore that fact at their peril. More

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Wrong-Headed: Avoid These Marketing Mistakes

It's easy for even the most experienced marketers to fail to follow best practices. A reminder of what NOT to do. More

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Roofer Gives It Away To Keep It

Once a year a Michigan roofing company will do for free what it does best: put on a roof. More

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Manage The Details

Our Replacement Contractor of the Year is a company that enjoys taking chances while leaving little to chance. More

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What Makes Visitors Stick Around At Your Website

Ease of navigation, professionalism, and calls to action cause web visitors to hang out at your website. More

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Siding Project Post Punchlist

Managing the end of a siding job well could mean getting another siding job, or more. More

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RRP Compliance About Professionalism

Tired of hearing about safe lead renovation? It does seem like this has been going on for a long time. More

Truckin' Around: Dodge Ram 1500 Hybrid in the Works

In January, just days before the big North American International Auto Show in Detroit, when automakers reveal their hottest vehicle introductions and innovations for the year, Dodge Trucks announced that a gas-electric hybrid version of its recently re-engineered Ram 1500 pickup was in development and would roll out 'sometime in 2010.' More

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Sunroom Sales Stumble In Tight Credit Economy

As demand has plummeted, sunroom dealers have had to adjust to a different kind of market. More

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