Company Culture

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Use a Blueprint to Define Who You Are and What You Do

Atlanta Design & Build shares this blueprint for how the company re-branded itself. More

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Your Team: Is There Trust?

Without trust, your company culture and bottom line will suffer. Tim Faller outlines how to build trust and why it's so important to the success of your company. More

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Fresh Appeal: Client Gifts That Reflect Company Culture

These small tokens are whimsical and eco-friendly, catching homeowners' attention. More

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To Get Business, Focus on Relevance and Quality

Focused, frequent, high-value content placed on high-traffic Internet content aggregation sites will give you your best opportunities to boost your companyís revenue and profit, a nationally known branding expert told attendees at the Remodeling Leadership Conference. More

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Community Service: Helping Local Fire Departments Train Firefighters

Two remodelers give back to their communities by providing training opportunities for local firefighters. More

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Requiem for a Brand

What happens when†"one of the oldest and most well-respected remodeling companies" in Baltimore, as it's described on the company's website,†suddenly closes its doors. More

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Finding Success as a Next-Generation Owner

In family-owned home improvement companies, the next-generation owner has to earn his or her stripes, often by sales success and outside education. More

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Tradesperson Training

By educating subcontractors about company policies and principles, Odd Fellows Contracting helps ensure consistent customer satisfaction. More

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Answer This Question to Define Your Marketing Theme

Andrew Davis,†author of "Brandscaping," offers advice on how to use partnerships and social media to target prospects who appreciate your company's core value and want to work with you. More

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Deselect Low-Value Tasks to Deliver Better Customer Service

Industry consultant Victoria Downing outlines a strategy to lighten your workload More

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