Green Sales and Marketing

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Developing Green: A Team Approach to Enhanced Energy Efficiency

Creating a green remodeling template and educating developers so they can use that template in remodeling projects. More

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Spreading the Green: MyGreenBuildings Aims to Share Its Expertise

For a fee, this Florida-based green building franchise offers to help remodelers go green with a strong brand and business coaching. More

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Auditing Efficiency: Checklist to Identify Energy-Saving Opportunities

Built Right Renovations uses this checklist as a customer service tool to help homeowners identify where they can save energy ó and money ó and to help position the remodeler as an expert. More

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Read All About It: Book Giveaway Helps Draw in Interested Homeowners

A website book giveaway helps to engage interested homeowners and boost one remodeling company's email contacts database. More

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Solar Party: Throwing a Party to Celebrate and Spark Interest in Solar Panels

Solar education for friends and neighbors in a casual party setting gets an enthusiastic response. More

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Now or Never: At What Part of the Sales Process Do You Bring up Home Performance?

Selling sustainability is usually best done up front and not presented in terms of ROI but in terms of home comfort and safety, and indoor air quality. More

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Green Gauge: Alure Home Improvements' Green Kitchen Display

The green kitchen display in Alure's showroom helps the company's designers determine clients' level of interest in sustainable products. More

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Performance Partition: Adding a Home Performance Division as a Way to Diversify

To build brand and diversify his company, Georgia remodeler Peter Michelson started a home performance company. More

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How to Avoid the Legal Pitfalls of Green Marketing

Use caution when promoting green products or homes. More

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Solar Staying Power

High fuel prices and federal incentives are driving interest in solar installations. More

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