Green Sales and Marketing

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Green Incentives

BOWA puts its money where its mouth is with an incentive program for energy-efficient upgrades. More

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Advancing Green Interest

An Arizona remodeler offers energy audits to build his company's reputation for green building. More

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Building a Green Reputation

Landis Construction's website, office building, and projects draw clients who are interested in sustainability. More

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Mid-Process Remodeling Events Draw Big Crowds

Meadowlark Builders and HartmanBaldwin Design/Build are at the forefront of remodeling tours that show what's "behind the drywall." More

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Sunroom Sales Stumble In Tight Credit Economy

As demand has plummeted, sunroom dealers have had to adjust to a different kind of market. More

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Market Vision ó Green Consumer Trends

A review of consumer patterns and the market for sustainable products. More

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Energy-Efficient Overhaul

An extensive whole-house remodel qualifies this New Jersey project for the Energy Star Qualified New Home program. More

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Hard or Soft Sell?

Energy tax credits can help bring new business if you market and sell them in a way that fits who you are and what you do. More

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The Grammar of Green

Common marketing principles translate well to green selling. More

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Selling 'Green' Takes Serious Commitment

The stimulus package makes "green" more accessible to consumers and lucrative to remodelers. But for a win-win, business owners must make a serious triple bottom line commitment to selling sustainability. More

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