Green Sales and Marketing

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Podcasting as a Marketing Tool for Remodelers

Harrell Remodeling uses podcasts to both educate homeowners and promote its services. More

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Green-Themed Gift Bag for Clients Is Part of This Remodeler's Completion Process

In an effort to raise awareness and encourage clients to live green, Jackson Design/Build includes a green-themed gift bag as part of each project's completion procedure. More

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National and Regional Green Certification Programs

As consumer interest in sustainable building grows, so does the number of national and local green certification, training, and accreditation programs. Here's a guide to what's on offer. More

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Green Gatekeeping to Help Remodelers Target Their Sales Presentations

Asking potential clients about their views on green helps remodelers target sales presentations. More

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HIRI Green Home Improvement Survey

Survey with insights into how green issues affect consumers' attitudes and behaviors in home improvement More

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Getting Serious About Green Remodeling

Seattle's Jackson Remodeling changes its business to follow green practices only. More

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Green Home Tour Sets an Example

The Green Built Parade of Homes features seven new houses with green elements that meet the guidelines established by Green Built North Texas. More

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Spread the green word

Once you've challenged yourself to be the greenest remodeler you can be, the next challenge is: How do you sell efficient, sustainable projects to customers? To remodelers making a foray into this niche, we advise leaving the green-wash mentality at the door. More

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Green and Growing

Recently, a prospective customer of American Custom Contractors, in Rockville, Md., wanted to know if the company would recycle the shingles torn from her roof rather than send them to the landfill. More

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Defining what green building can mean for your business

When it comes to defining what green building can mean for your business, Corinne Asturias, a consumer strategist for Minneapolis-based Iconoculture, told more than 250 remodelers at the Remodeling Leadership Conference that knowing how green your clients are will, in the long run, generate more opportunities for your company. More

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