Building Your Brand on Instagram With Dr. Decks

Instagram has become the social media platform of choice for many deck builders, who increasingly are using it instead of Facebook to share photos and videos of their work and connect with other builders. With more than 60,000 followers, deck builder Jason Russell – aka Dr. Decks – has quickly become one of the major Instagram influencers in the construction industry, leveraging his @drdecks tag to become a brand ambassador for companies like Azek, Fastenmaster, and Regal Ideas. We captured his PDB Zone session on social media at the Deck Expo in Baltimore, where he shared his insights and offered up some of the strategies he uses for building up his brand. More

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