BRUCE CASE: Forget the fancy lingo and selling systems, and let's get back to sales basics. More
Using maps that plot your projects for potential clients to see helps boost your level of engagement with prospects visiting your company's website. More
Sales meetings are a key component in your sales process, setting the tone for and influencing the success of the meetings required to close the sale. More
One remodeler is proactive in instructing his clients on how to refer their friends and family. More
Tips for making exhibiting at a home show a successful part of your marketing plan. More
HomeSource Builders' client contact form provides the company with information about the possible project and helps reinforce the remodeling company's professionalism. More
RICHARD STEVEN: Seduction seeks quick commitment without taking the time to qualify, educate, or create realistic expectations. Courting clients leads to a long-term relationship. More
Transforming a “brochure” website into an active lead generator through website analytics and inbound marketing. More
Use a mailing list service to help you set parameters so you can target those homeowners most likely to buy from you. More
Selling is emotional, but salespeople need to look rationally at the quality of the lead and whether or not it's worth pursuing. More
