STEVE GRAY: Don't judge a prospect by his house-work for that client may not be at all what you expect. More
High-end homeowners who want to remodel can secure loans using their financial portfolios as collateral. More
Gathering information and pre-qualifying leads at home shows is more structured and effective when New View Construction staff use this customer interest form. More
STEVE GRAY: Don't compromise your company culture by taking on jobs for clients who are a poor fit for your business. More
Before you deepen the client relationship, Zillow is one online resource you can use to help you qualify new clients. More
To convert leads to sales, you should listen and learn from prospects when they call in, but you need to use a systematic approach. More
To generate leads and remind customers that the company does design/build work as well as smaller handyman jobs, The Wills Co. held a design contest. The prize: a free design consultation. More
TMT Home Remodelers uses a gift basket giveaway to draw attendees to its home show booth and to capture names and e-mail addresses for its mailing list. More
Times have been tough for remodelers, but it doesn't make good business sense to just take any job because it's there. Stick to best practices, even in trying times. More
