How about throwing in a free half-bath with that new kitchen? According to new research, consumers see items given away for free as being more valuable than those offered at a deep discount, particularly when paired with something seen as a luxury. More
A combination of pen-and-paper and simple spreadsheet commands provides an efficient way for All Pro Builders to track lead sources and determine ROI. More
Paul Hamtil, David Merrick, and Chris Wright share their candid insight into how to make social media work for relationship building, lead generation, and brand awareness. More
Making the most of the existing footprint and incorporating the pantries creates space for two cooks. More
Mike Damora is the sales manager at Roeland Home Improvers, a roofing, siding, and window company in Rockaway, N.J. Roeland employs three salespeople and has embraced the iPad in its sales presentations. More
According to the NKBA, LEDs are surpassing CFLs in use by professional designers. Here's why. More
An Interview With Ron Sherman and Ron Jumper of Ron Sherman Productions More
The Cost vs. Value Report is all about return on investment for a selection of remodeling projects. But what about the client's emotional ROI? That's what will win you repeat and referral work. More
A sluggish housing market continues to affect remodeling return on investment, but the rate of decline is slowing, and some markets are showing signs of a recovery. More
A high-resolution point-and-shoot camera doesn't make you a photographer any more than your client's socket set makes them a remodeler. Hire a pro to capture your hard work in high-end photography. More
