Return on Investment

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If I Had a Camera: How to Hire an Architectural Photographer

A high-resolution point-and-shoot camera doesn't make you a photographer any more than your client's socket set makes them a remodeler. Hire a pro to capture your hard work in high-end photography. More

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Efficiency on a Budget: Cost-Effective Energy Makeover

Insulation, window upgrades, and solar panels lead the way for this condo homeowner's goal of an energy-efficient home. More

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Auditing Efficiency: Checklist to Identify Energy-Saving Opportunities

Built Right Renovations uses this checklist as a customer service tool to help homeowners identify where they can save energy ó and money ó and to help position the remodeler as an expert. More

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Garage Door Replacement Is Newest Cost Vs. Value Category

Low cost and high curb appeal yield a strong return-on-investment for the new category. More

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5 Reasons Why Effective Marketing Makes Your Business More Valuable
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New Interactive Code: Using 2-D Bar Codes for Marketing

Are 2-D bar codes the next marketing frontier for remodelers? Some companies are already using them in their advertising. More

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Now or Never: At What Part of the Sales Process Do You Bring up Home Performance?

Selling sustainability is usually best done up front and not presented in terms of ROI but in terms of home comfort and safety, and indoor air quality. More

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2010-11 Cost vs. Value Report

Sagging home prices, tight credit, and consumer indecision trumped lower construction costs, sending the cost-to-value ratio to its lowest level in a decade. More

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Value-Driven Luxury: Even High-End Clients Are Demanding More for Less

Upscale consumers know it's a great time to buy property and remodel, but they are being more picky and want more for their money. More

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Sales Aid or Hindrance?: How Remodelers Are Using the Cost vs. Value Report in the Slow Economy

Three remodelers talk about how they are using the Cost vs. Value Report differently since the recession. More

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