Brian McCauley outlines how to reduce the complexities of the sales process More
“Don’t try to make yourself look better by making somebody else look bad.” More
When you sell a remodeling job, you need to tell a story. But it's not just about... More
Brian McCauley looks back at the sales messages that struck a chord with remodelers More
In sales there are only three big objections to overcome, and for each one there... More
Trying to overcome price objections with this sales technique can easily backfire. More
If you're in the remodeling business to make money, and not just earn a wage,... More
Building rapport is important, but be careful you don't overdo it More
To close the sale, you need to know how each of these influence the customer More
Salespeople need a strong definition for the word "value" to use to describe what... More
