A structured sales process will help you avoid these common mistakes. More
Referrals from a single client lead to an extensive network of projects and revenue. More
The Internet and social media have compounded how reviews are sharedówhether they are positive or negative. Your company needs a strategy for this new reality. More
An overview of online review sites and what they can and can't do for remodeling contractors. More
One month a year, this Michigan home improvement company puts its sales reps on the phone to past customers. More
Marketing consultant Kyle Hunt blogs that remodelers have to set the expectation with clients that they will be thrilled with their new project and will want to refer your company. More
JOHN JANTSCH knows that referral generation is a key part of a marketing program. That's why, he says, you need a documented system for referral generation. More
DAN WALDSCHMIDT on ways to attract more customers (and the right customers) to help grow your business. More
A marketing tactic of the financial services industry may pay off well in generating home improvement leads. More
Leverage your expertise as a way to draw prospects and convince them that yours is the company they want to buy from. More
