Sales

Mobility Matters—and That's a Huge Problem for the 2023 Market
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Mobility Matters—and That's as Huge a Problem for Remodeling as for New Home Construction

Fewer people are set to move than at any other time in the history of the U.S.,... More

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Year in the Rearview

Brian McCauley looks back at the sales messages that struck a chord with remodelers More

Forecast: Home Buying Costs Unlikely to Come Down in 2023
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Housing Forecast: Prices Unlikely to Come Down in 2023

Due to elevated mortgage rates and continued price appreciation, buying power is... More

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Managing the Big Three

In sales there are only three big objections to overcome, and for each one there... More

Existing-Home Sales Decrease 5.9% in October
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Existing-Home Sales Decrease 5.9% in October

Sales fell 28.4% on a year-over-year basis as high mortgage rates priced out many... More

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Beware of Tie-Down Questions

Trying to overcome price objections with this sales technique can easily backfire. More

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Let Clients "Sell" You on Remodeling Their Home

Paul Winans urges remodeling contractors to ask potential client why the remodel should happen before it begins. More

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Words You Should Never Say

In sales, words have tremendous power. That is not always a good thing. More

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What Every Remodeling Prospect Wants

When companies get busy, they run the risk of making one very big mistake. More

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Can You Talk Yourself Out of a Sale?

Building rapport is important, but be careful you don't overdo it More

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