Social Media

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How to Avoid Common Marketing Mistakes

Tips for Creating a Value Proposition, Marketing Plan and More. More

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Your Remodeling Business May Live or Die on the Internet

Spencer Powell's must-read book simplifies the digital landscape where most... More

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3 Tips to Grow Your Construction Business

Setting yourself up for success. More

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Why Good Reviews are Key to a Contractor’s Success

In part four of a 4-part series, Bobby Parks explains why nurturing your company's... More

Manage Customer Expectations

Watch and learn how Bay Area Contracting uses video to improve the customer... More

Building Your Brand on Instagram With Dr. Decks

Instagram has become the social media platform of choice for many deck builders, who increasingly are using it instead of Facebook to share photos and videos of their work and connect with other builders. With more than 60,000 followers, deck builder Jason Russell – aka Dr. Decks – has quickly become one of the major Instagram influencers in the construction industry, leveraging his @drdecks tag to become a brand ambassador for companies like Azek, Fastenmaster, and Regal Ideas. We captured his PDB Zone session on social media at the Deck Expo in Baltimore, where he shared his insights and offered up some of the strategies he uses for building up his brand. More

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