In the June column, we looked at a little
of the theory behind the Internet
and examined how to find a good hosting
service and register your domain
name. Now it’s time to create (or maybe
rethink) your Web site.
More Than a Billboard
Many small businesses create an electronic
copy of their newspaper ad on the
Internet and then expect business to
come breaking down the door. It won’t
happen. Instead, you should be
approaching the Internet for what it is —
a computer network that will connect
you with subs, suppliers, clients, and, yes
— the public. Making the day-to-day
progress of your projects the focus of
your Web site will have the same kind