Home-makeover television shows and designer magazines have made the interior-finish selections process a lot harder than it was 30 years ago, when our custom home-building company first went into business. Back then, choices were simpler (harvest gold or avocado green?); today, even the humblest homeowners are hungry for some unique finish or upgrade they spotted somewhere. My job is to manage this process for our $8 million, 17-employee company.

For many clients, selecting details like plumbing fixtures, tile, appliances, and even paint colors is an emotional process. Accepting this up front is half the battle. The other half is providing strong resources, managing product information, tracking client decisions, and delivering final-selection details in a timely manner to the job site.

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