Better Marketing Needed for
Energy Savings
To the Editor:
The article “Simple Changes Yield Big
Energy Savings” (Notebook, 7/01)
describes simple measures that added a
net cost of $600 to construction but
saved $358 in energy costs the following
year. That is a return on investment
of 58%, tax free! Is there any other
investment on the planet that can provide
a return like this, year after year?
To my utter amazement, “...Beazer
Homes is not building any more
Carbury houses, partly because of a
lack of buyer interest....” While I am
aware of a general perception among
builders that energy conservation isn’t
“sexy” and “doesn’t sell,” I have to
wonder if the energy feature was properly
marketed. I am