Set aside, for the moment, any preconceptions
you have about modular housing,
and consider the following scenario.
You're a home builder, focusing
primarily on single-family detached
and townhouse construction. Perhaps
you occasionally build a small-scale,
two-story apartment house. Suppose
you found a way to beat the price of
your competition by 15 to 30 percent
—or to sell at the same price and
receive the savings as profits.
Suppose, at the same time, you were
able to fix 65 percent of your hard costs
before construction begins and minimize
the complications of site construction
and scheduling delays. Do these
possibilities sound attractive to you? If
so, manufactured housing may be your
next step in the building business.
You'd be in