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Marketing Experts Speak Out on How to Attract Today's Customers
Customers might be quicker to flame you, but you need to keep your cool and remain a pro
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The
Until last May, no one at Lyons Roofing in Phoenix could communicate fluently with the 35 Hispanic workers who account for 55% of the company's field crew. That's when this 12-year-old business, which generates 65% of its 4 million in sales from residential projects, hired Mary Silva as its office secretary.
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Improved energy efficiency in central air; California comp system criticized as harmful to workers; a rise in material prices; cordless-tool voltages ramp up; more
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