Since the world didn’t come to an end — and no I don’t mean last Saturday, I mean over the last couple of years during this economic crisis — you need to get back to marketing. And there is no better place to consider than local advertising online. You see, local advertising as a whole has held up better than expected. Overall, businesses spent roughly $130 billion advertising locally last year. And online advertising accounts for about 15% of that.
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Source: Darren Slaughter
