You may or may not want the leads you get from the Yellow Pages, but like it or not, you're getting 'em.
According to the Yellow Pages Integrated Media Association (YPIMA), headings related to home improvement and remodeling generate more than 1 billion searches or references annually.
Research conducted by Knowledge Networks/SRI estimates that 50 million of those references are made under the "Home Improvement" heading, while the balance come under other headings, such as those related to subcontractors and appliances and other equipment.
Of the 50 million "Home Improvement" searches, more than half result in a purchase, with purchases averaging $1,650 each. That accounts for more than one-fifth of all home improvement spending in 2002.
