An attractive, well-planned presentation
book establishes your credibility.
Although many of us realize
the advantages of having a book,
we're still a little lazy, and perhaps a
little embarrassed about tooting our
own horns. But even if it feels
immodest to talk up projects or
show off your various certifications,
your clients don't necessarily perceive
this as bragging. In fact, most
of mine are thankful for any information
I provide. It gives them
something to base their decision on
when it comes time to pick a
remodeler for the job. And the
photos can also give your customers
ideas for their own project.
The Never-Ending Story
My presentation book began as an
outgrowth of my interest in entering
design competitions, especially