Our company has a motto that plays
off our business of remodeling: Building
the Future, Reshaping the Past.
When we sent performance questionnaires
to our customers, we learned
that the best way to build our company's
future is to reshape the way we
had done things in the past.
With a simple 11-question form
(see questionnaire, below), we find
out from our customers what we do
that pleases them and where we can
improve. In as long as it took for a
brainstorming session, we came up
with a form that we can use for all
our customers. Our $2 million in
business comes primarily from multifamily
remodeling, but we continue
to remodel single-family homes,
which is the root