How would you rather spend your
time: bidding on many potential projects,
hoping to win a few? Or working
in depth with those people who are
really interested in having you build or
remodel their house?
We prefer the latter and imagine
you do too. To attain this goal, we base
our marketing plan on the assumption
that we are the best choice for only a
few people.
This premise goes against the main
marketing strategy practiced in the
building industry, which boils down to
two steps:
• Run a lot of advertising and hope
many people will call you.
• When those clients call, do a lot of
estimating, make a lot of presentations,
and, with luck, close