If you don't offer your customers a
written new home warranty, that
doesn't mean you haven't provided
a warranty. According to the law,
when you build a home, you make
an "implied warranty" that it meets
certain standards of construction
and service. The trouble is,
without a written warranty, the
courts decide what those standards
are and whether you've met them.
To avoid the risk of leaving your
financial future in the hands of a
judge, you need an explicit warranty.
An explicit warranty can also
provide marketing appeal in a slow
market. But providing your own is
expensive and risky. In today's
quick-to-sue atmosphere, a small
firm is better off relying on "thirdparty"
warranty programs. They're
relatively inexpensive and take