As the pandemic leads more home builders to embrace technology to keep their businesses running, the National Association of Home Builders’ NAHB Now blog predicts that the use of drones in residential construction may expand in the face of job procedures involving social distancing, limits on the number of workers allowed on site and restricted travel. Sales demonstrations, land surveys, trade partner estimates, building inspections, progress monitoring ... the relevance of remote vision for building professionals at all phases of the job has grown.
Drone photography is not new but may be one tool that could see increased usage by builders for sales and marketing, showcasing an entire community and its surroundings as well as individual homes. Drone images can also be used during surveying and acquisition of land.
With prospective buyer traffic severely diminished in the wake of the coronavirus pandemic, some home builders have scaled back on advertising investments. But others see that move as short-sighted and believe it could result in more long-term challenges. NAHB held two recent webinars addressing the topic of how businesses and sales teams are adjusting their strategies.
