JLC ???JANUARY 1990 Many of the remodeling dollars being spent these days come from the so-called move-up or luxury market where clients expect a high degree of service and organization from their builder. California contractor Deva Rajan has just this kind of clientele and has earned a reputation for doing, as one colleague put it, "elegant business." He concentrates on three areas of residential remodeling: complex structural repair (foundation work, hillside stabilization), high-end kitchens ($40,000 and up) and baths, and general remodeling (additions, expansions, second stories). He runs four crews, and shares the office with a full-time office manager and his son Abe, who handles both estimating and project management. His dollar volume last year was just under $1.5 million. Rajan has spent
