Communication: The Key to Remodeling Success Two case studies show that the road to business ruin is paved with poor communication by Henri de Marne Accomplished craftsmanship, good estimating skills, and the luck of being in a good market are not enough to guarantee success in the remodeling business. If the three key words of the real-estate business are location, location and location, the three key words of success in remodeling are communication, communication and communication. Of course, you also need to establish your game plan—specific strategies for controlling your business and meeting your obligations—and to develop welldefined yet flexible goals and keep them in sight. Without these strategies, you may find yourself frazzled by the demands of a growing business.