The impacts of the coronavirus (COVID-19) pandemic have forced home improvement contractors to adjust business strategies and practices. As a result of social distancing guidelines and homeowners’ hesitancy to allow non-family members into their homes, sales success has become more tied to technology than face-to-face visits. Likewise, an important part of the sales process has become clear communication about safety procedures and processes.
To help contractors navigate the new business landscape, home-improvement lead-generation service Modernize published a free e-book, “Navigating COVID-19: An Essential Contractor’s Guide.” The resource covers ways contractors can transition to virtual tools to host digital meetings, keep sales pipelines strong during the pandemic, and manage homeowner expectations. It also provides homeowner insights.
“Since March, our website traffic has surpassed previous records, indicating strong consumer demand for home service and home improvement providers,” Gregg Hicks, vice president and spokesperson for Modernize, said in a public statement. “At the same time, home professionals are having to adapt their practices in a myriad of ways to maintain safety. There is a lot to consider in this rapidly-changing environment, so we created a free resource to help home service providers operate as efficiently and safely as possible.”
The e-book suggests several easy-to-use tools for digital business management, proposal development, and client communication. The resource underscores the importance of setting homeowner expectations early in digital meetings as well as the necessity of addressing COVID-19 procedures and processes. Equally important in a digital meeting with homeowners is explaining the company brand and values, both visually and verbally.
The Modernize e-book also provides several actionable tips for preserving positive business cash flow during these uncertain times as well as innovative ways to maintain a strong prospect pipeline to take advantage of rising home improvement demand.
The full e-book is available for download from the Modernize website.
