Business marketers already know the value of social media in connecting with desired audiences. However, there is a lack of information to guide marketers on how to measure the true costs of a social media program —or as I like to refer to it, the "I" in social media "ROI." For business owners, understanding the commitment necessary in terms of time and resources is the first step toward appropriately budgeting for a successful social media program.
Money
Source: Bloomberg Businessweek
