Want to boast a bigger social media footprint? Do these three things to boost your social presence:

  1. Search your company name on Google and review the first five pages of results. Do this on a quarterly basis.
  2. Claim or create your company’s profile on the top 10 social platforms for your industry: Facebook, Houzz, Pinterest, Porch, BuildZoom, Twitter, LinkedIn, Manta, Zillow, and Merchant Circle.
  3. Build a following, and post on your page at least once a week. Keep your followers entertained and intrigued.  

And DON'T do these three things:

  1. Do NOT get on your soap box with religion, politics, or personal issues on your business profiles. Save that for your personal pages.
  2. Do NOT start profiles and then leave them abandoned for months and months.
  3. Do NOT bore your followers with a bunch of pictures without a story. And above all, do NOT post a year's worth of pictures in just one day.