Yellow Steel, a Portsmith, N.H., marketing firm, has launched www.wenailit.net, a Web site that offers contractors a chance to create direct mail, doorknob hangers, jobsite signs, and other marketing materials at reasonable cost. Depending on quantities, most materials cost less than $1,000. As an example, 2,500 5 1/2-by-8 1/2-inch postcards cost $865. This includes your company logo and message in a type font of your choosing, one of six stock project photos, printing, and mailing to a WeNailIt database of homes you choose in a certain ZIP code, sorted by age of home or other demographic marker you choose.
Online print orders mail within four days and typically arrive a week after the order was placed. Under the postcard scenario above, postcards mail first class, so within three days of clicking your order online, your potential customer could be reading your card, assuming the U.S. Postal Service delivers.
