Top photo, before. Bottom photo, after. After This is an immense improvement. The glossy paper stock is heavier and, by being substantial, lets people know Curb Appeal cares about details. The type is laid out more effectively. “We’re here … ” is the largest and has the most contrast, then you drop to the phone number — that’s good. You’re attracted to the door hanger because it uses large shapes: The logo is a shape, followed by four blocks of type. The copy is confident, positive. I don’t know if these are the best images. The photos are cluttered; I would rethink them. On the right side, the screened image is a nice technique, but it’s not the right photo. I’d also rethink the gradated blue under Curb Appeal Renovations, because it loses contrast when it gets to the middle of “Award Winning Design/Build Remodeling.” The word “Remodeling” gets lost in the deep blue. Redesign Rating: 8.5 out of 10 Critique courtesy of Ruth Lozner, M.F.A., who has been an associate professor of design and marketing at the University of Maryland in College Park for 18 years.
