“I had no intention of getting into radio,” he says. “Print reporters started interviewing me and I started getting invitations to be a guest on various radio stations. I became the go-to guy in my area for reporters who needed a home-improvement source. And that did a lot for my business.” —Joe Bousquin is a freelance writer based in California.
Talk It Up
A program on talk radio can do a lot for your business. Here's what it takes to take to the airwaves.
9 MIN READ
