Think You Know Marketing?

Mark Harari’s must-see KBIS session on website best practices might make you rethink how you position your remodeling company online.

1 MIN READ

If you’re headed to KBIS, and you’re in the business of remodeling kitchens and baths, don’t miss Mark Harari’s session, “Website Punchlist! Blue Tape Walkthroughs of Attendee Websites.” In what may be the most uproarious and fun session of the entire week, Mark centers his interactive seminar on a real-time critique of live remodeling business websites.

I’ve seen a lot of conference sessions, and read a lot of articles, on web marketing, SEO, and lead-generation, and frankly all of them were snoozers compared to this session. Mark really doesn’t dwell on the buzz words at all. Instead he jumps right in, looking at real-life websites that he’s reviewed and marked up with “blue tape” stickers. Ever respectful, but with brutal honesty, he peels back those stickers to reveal what does and doesn’t work about a given site. Those who submit their sites may be in the hot seat, but the reward far outweighs any discomfort. You will gain a constructive evaluation of not only your web presence but a clear, useful understanding of marketing best practices that will help you generate qualified leads.

If you are at KBIS next week, don’t miss the fun on Wednesday, February 20, 2019 at 3:00-4:00 PM in Room: N227 (Session Number: 8.4). To get the most out of this session, consider submitting your website and get free consultation on how to improve your online presence.
To submit your website visit: https://www.remodelersadvantage.com/bluetape

About the Author

Clayton DeKorne

Clay DeKorne is the Chief Editor of the JLC Group, which includes The Journal of Light Construction, Remodeling, Tools of the Trade and Professional Deck Builder. He was the founding editor of Tools of the Trade (1993) and Coastal Contractor (2004), and the founding educational director for JLC Live (1995). Before venturing into writing and education for the building industry, he was a renovation contractor and carpenter in Burlington, Vt.