Data can reveal intimate details about our tastes and desires. This can be troubling when the internet of things in our home logs and reports our daily habits and interests, and sells this information to marketers. But it can be a very smart way to capture trends for those who depend on design insights to interest clients.
In its summary Contractor Trends Report, Wayfair Professional, in partnership with Pinterest, tracked the shopping habits of millions of Wayfair customers to identify the biggest trends in home renovation. The report explores the popular industrial farmhouse trend, detailing how its taking shape with materials, finishes, and products in kitchens and bathrooms.
The report includes the following takeaways:
- For bathrooms, there is a huge uptick in interest for vessel sinks that float on a vanity and leave more open counter space (a 71% increase in searches for white vessel sinks).
- Mosaic tiles (a 1,267% increase in Pinterest searches) in light tones create high contrast with matte black faucets (a 53% increase in product searches).
- Shower enclosures have given way to open concept showers with frameless fixed shower panels (up 65% in product searches).
- Searches for geometric pendant lighting are on the rise (up 64%) with many consumers searching for an update to more traditional pendant lighting.
- Cabinet uppers are giving way to open shelving to promote minimal looks (industrial floating shelves are up 54% in product searches).
- The hottest renovation markets—where consumers are searching for products the most—are Washington, D.C., Charlotte, N.C., Atlanta, Ga., Austin, Texas, Dallas, Texas., Denver, Co., Phoeniz, Ariz., San Diego, Calif., Las Vegas, Nev., and Portland, Ore. In Canada, Vancouver, B.C., Calgary, Alta., Edmonton, Alta., Winnipeg, Man., London, Ont., Oakville, Ont., Mississauga, Ont., Toronto, Ont., Ottawa, Ont., and Montreal, Quebec, are the hottest renovation markets.
- According to Wayfair data, March, April, and May are the most popular months for renovation in the U.S. and April, May, and November are the most popular months for renovation in Canada.
The Wayfair Professional program provides business customers an expansive selection of products and savings across thousands of top brands as well as customizeable shipping, simple invoicing, dedicated service. Wayfair Professional recently launched a turn-key initiative to allow customers to instantly purchase complete furnishings and fixtures of predesigned rooms. Boston, Mass.-based Wayfair provides shoppers with a selection of more than 14 million items across home furnishings, decor, home improvement, and housewares among other categories.
