Affluents’ relationship with traditional media is a bit of a mixed bag, according to February 2011 data released by The Affluence Collaborative. And among the younger members of the wealthy set, that mix may be turning more negative than positive. On the one hand, affluent Internet users are still big fans of print media. More than 20% of those with incomes of at least $500,000 spent 11 or more hours per week reading newspapers. This compared with just 6% of the general population. Affluents with incomes between $200,000 to $500,000 landed in between, at 9.1% ...
Business
Source: eMarketer
