Versatex has partnered with water-based-coating provider Aqua-DIY to create a coating system, called Aqua-DIY D100, that offers a virtually unlimited range of color options—including wood-grain finishes (shown)—for its PVC trim, ceiling, and soffit products. The company says that its system incorporates heat-reflective pigments and a water-based vehicle that bonds with PVC at the molecular level, resulting in a finished substrate that resists heat buildup and a coating that will not chip or peel. Retail price is $165 per gallon. versatex.com

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