In the June column, we looked at a little of the theory behind the Internet and examined how to find a good hosting service and register your domain name. Now it’s time to create (or maybe rethink) your Web site. More Than a Billboard Many small businesses create an electronic copy of their newspaper ad on the Internet and then expect business to come breaking down the door. It won’t happen. Instead, you should be approaching the Internet for what it is — a computer network that will connect you with subs, suppliers, clients, and, yes — the public. Making the day-to-day progress of your projects the focus of your Web site will have the same kind
