Picking the Right SOFTWARE by Sal Alfano & Geoffrey Lamdin The choices are bewildering, but software is what makes your computer a trusted workhorse (or a ne'er-do-well nag). So shop carefully. Esti-Maker's takeoff report assigns a specific code to each item-for example, "t" for taxable. The program can then sort by these classifications. A computer salesman we know summed up the ideal marketing strategy for selling computers to builders. "Paint them green," he said, and print the "John Deere" logo on the side." The point is well taken. Computers are unfamiliar and unproven equipment to builders. Their biggest question remains: What exactly can computers do to help my company? The answers depend largely on which software you buy. Without software, computers