Behr Paint Co. announced its 2023 Color of the Year, Blank Canvas, a hopeful and welcoming warm white that is meant to inspire feelings of tranquility and renewal.
The transformative hue makes a lasting design statement, while lending a unique versatility that clears the air and serves as a timeless foundation for an array of décor styles in any space, says the company.
“As we look to 2023, we understand that comfort will still be a driving force behind design decisions and style statements,” says Erika Woelfel, vice president of color and creative services at Behr. “Blank Canvas effortlessly offers a clean and inviting blank slate that allows individuality and creativity to flow freely.”
New research conducted by the paint manufacturer shows that nearly all U.S. homeowners want their home to be a space where they can completely unwind (92%) and believe that it’s important their home feels like an escape from everyday stress (90%). Additional data from the study reveals:
- A large majority of homeowners agree that the color white makes them feel positive (77%) and even lowers their stress levels (71%);
- Three-quarters of homeowners also agree that the color white promotes relaxation (75%), creates a sense of calm (74%) and renewal (74%), and makes them feel focused (75%); and
- Sixty-three percent of homeowners agree that the color white is mood-boosting.
"White paint colors are our top sellers at Behr,” says Jodi Allen, global chief marketing officer at Behr. “With so many options to choose from, we wanted to spotlight the one that we believe is most versatile, and truly the perfect shade of white for any project.”
Blank Canvas is available now, in Behr Dynasty, Behr Marquee, Behr Ultra, and Behr Premium Plus paint formulas, exclusively at The Home Depot stores nationwide.
