This business
tool will help
you set goals
and achieve
them…and
win friends
at the bank
by Ed Dunnavant
Business
Plan
Basics
JLC ??JANUARY 1990
easily for inclusion in such packages.
Toward that end, these three key
elements are good starting points:
Part I: Company overview. This is a
summary of jobs you have completed
and lessons you have learned from your
successful and not-so-successful
endeavors. The trained business people
who review your plan, whether
they are lenders or suppliers, understand
that we often learn more from
our failures than from our successes.
They also are likely to know about
your less-than-successful ventures and
will appreciate your candor.
Include personal and professional
references in this section and update
them regularly. It's handy to have a
current reference list. Remind yourself
to