The author's simple initial design contract spells out the terms of his company's preliminary design services, which he sells for a fixed price of around $1,500.
The author's simple initial design contract spells out the terms of his company's preliminary design services, which he sells for a fixed price of around $1,500.

Sales — convincing homeowners to pay our company a lot of money to remodel their house — is one of the trickiest parts of our business. My partner, Eric Youngren, and I run a design-build firm, which complicates the issue further: Not only do we like to build, but we also like to design and budget projects. We need clients to buy into both our design services and our building services.

We've found that a formal initial design presentation helps us sell our company to potential clients and get them to commit to a longer-term (and hopefully profitable) relationship. Complete with detailed potential floor plans and budgets, the proposal is intended to convince prospects that we can design and build an incredible space for a price...

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