The main focus for most young companies
is naturally on the next project,
rather than on the last. The immediate
problem of cash flow always seems to
take priority. That's the basic survival
instinct. Because of that, customer-service
and warranty-service programs
tend to take a back seat. But they are
critical to long-term success.
Starting Out
When my company started out four
years ago, we had zero starts, zero inventory,
zero sales – and substantial personal
debt. So we were highly motivated to
move ahead. The first thing we had to
do was to convince bankers to lend us
money, and to get homes built.
So for the first year, the whole focus
was on production. Our first