Singer Paul Simon lamented about the
“Fifty Ways to Lose Your Lover.”
There are at least as many ways to lose a
good customer, not to mention the
potential referrals. In 19 years of running
a remodeling business, I’ve stumbled
into more of them than I care to admit.
Learning to head off these pitfalls can
help build a successful business with no
want of repeat customers and referrals.
Here are some bloopers to avoid.
I’ll Get There When I Get There
The addition you’re working on is running
way over schedule. Mr. Smith expects you to
start his basement remodel tomorrow. If you
call him now, he’s going to be ticked. Let
him cool his